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Rohit’s passion is helping brands and leaders be more influential by embracing their humanity and personality.
Rohit believes the world would be a better place if companies and leaders acted in more human ways, and he has dedicated his career to advising organizations and people on how to do it. For more than a decade, he has been recognized as a pioneer in digital marketing, branding and social business.
He is the author of five books on topics as wide ranging as the future of healthcare, how to build a brand with personality and why leaders never eat cauliflower. His most recent book Non-Obvious was an instant best seller on Amazon and was named a Wall Street Journal best seller. His second book, Likeonomics, was shortlisted by 800CEORead as the Best Sales/Marketing Book of the Year. Every year, he also publishes a highly anticipated “Non-Obvious Trend Report” that features 15 new trends that will shape the future of business. This interactive report has been viewed or downloaded online more than half a million times and been featured in the global media and on stage at dozens of events including the World Communications Forum in Davos.
For more than ten years, Rohit has also authored his Influential Marketing Blog which has been honored with multiple awards and named one of the top 25 marketing blogs in the world by AdAge magazine. His blog is best known for helping shape the emerging fields of digital marketing and social media marketing in multiple ways across more than 1200 articles he has published there so far. The blog has been read and shared by millions of readers and continues to be one of the most popular single-author marketing blogs in the world.
All of his thinking and writing is based on Rohit’s personal experiences over a 15+ year career as a marketing agency executive at two of the largest agencies in the world — Leo Burnett and Ogilvy. Across those roles, and in his current position as CEO and Founder of the Influential Marketing Group (IMG), Rohit has advised hundreds of global brands on marketing strategy including IBM, American Express, Under Armour, Intel, Marriott, Pfizer, and The World Bank.
Prior to leaving the agency world in 2012 to start IMG, Rohit co-founded the world’s largest team of social media strategists at Ogilvy back in 2004 and helped start Leo Burnett’s first in house digital agency in Australia back in 2000. Showing a knack for looking around the corner at trends to come, Rohit first introduced the now industry standard practice of Social Media Optimization (SMO) on his blog, and predicted back in 2009 that content marketing and curation would be the future of social media.
Early in life Rohit developed his passion for the world outside America, growing up as a “World Bank kid” thanks to his father’s job. This hunger drove him to live in Australia for five years after graduating from Emory University (even getting his Aussie citizenship, fair dinkum!) and traveling the world for business and pleasure.
This global experience gives him a different perspective than most US-centric marketing experts. Rather than being a “guru” of one discipline (a tempting title since he is, in fact, Indian) … he instead believes that it is the intersections between these many industries, cultures and ways of thinking that allow the most pioneering brands and leaders today to prepare for success tomorrow.
Rohit is a two time TEDx speaker, and has headlined at events alongside business visionaries including Simon Sinek, Arianna Huffington, Gary Vaynerchuck and Malcolm Gladwell. His style at events is “non-obvious,” irreverent, story driven, and he always ensures that audiences leave with a combination of inspiration and real life actionable advice that will help them to DO something differently as a result of his talk. He has been invited to speak in 31 countries around the world and his books have been translated into 9 languages.
Aside from keynote speaking, he is regularly quoted by media outlets including The New York Times, Harvard Business Review, The Guardian, Wall Street Journal, and NPR. As he often likes to joke, he is also an “occasional” Professor at Georgetown University where his first popular signature global marketing course challenged students each year to solve challenges from multiple regions of the world, and travel to London for a week to work on real life client challenges. Since then, he has launched a new signature course focused on “Non-Obvious Speaking and Pitching” which teaches masters level executive students about how to be more influential through their public speaking and using storytelling to be more compelling in any talk.
His teaching, speaking and consulting style all come down to a single word … non-obvious. He avoids hype, aims to provide real value, and at the heart of all his professional work still believes in the power of great marketing to change the world for the better.
Rohit also actively supports two important causes – encouraging more children to become entrepreneurs and supporting and mentoring more women business leaders. He has devoted his time and resources to multiple nonprofit groups working on both causes and sometimes also accepts probono advisory or speaking requests for these causes. He is also a former Board Member of the Center for Plain Language and creator of The Personality Project – a collaborative ebook featuring pioneering and successful female business leaders.