Jan Benedict Steenkamp Biography

Jan-Benedict E.M. Steenkamp investigates worldwide marketing, the efficacy of marketing tactics such as branding, private labels, and new goods, interorganizational connections, and marketing research methodologies. He teaches these subjects, as well as creativity and strategy. He co-wrote the new book, Private Label Strategy: Meeting the Store Brand Challenge, with Nirmalya Kumar of London Business School (Harvard Business School Press, 2007). Dr. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and the chair of the marketing department at UNC Kenan-Flagler. He is also the executive director of AiMark, a worldwide center that brings together academics from across the world, two of the top-four market research companies, and brand manufacturers to investigate major marketing strategy challenges. He has advised firms such as Procter & Gamble, Kraft, Unilever, Reckitt Benckiser, Zurich Financial Services, KPMG, Sara Lee, and Johnson & Johnson. He has taught in universities in Belgium, the Netherlands, Austria, Spain, South Africa, and the United States before joining UNC Kenan-Flagler. He is an award-winning researcher who has published or edited five books and has over 100 scholarly papers to his credit. He is on the editorial boards of all of the leading marketing publications and is the former editor of the International Journal of Research in Marketing. The Muller lifetime prize was presented to him by the Royal Netherlands Academy of Sciences for remarkable contributions in the behavioral and social sciences. It was the first time the award was given to a researcher in any field of business administration. He obtained his PhD, master's, and bachelor's degrees from Wageningen University in the Netherlands, all of which were summa cum laude.

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