David Corn
Washington Bureau Chief for Mother Jones Magazine and MSNBC Analyst

Jan-Benedict E.M. Steenkamp investigates worldwide marketing, the efficacy of marketing tactics such as branding, private labels, and new goods, interorganizational connections, and marketing research methodologies. He teaches these subjects, as well as creativity and strategy. He co-wrote the new book, Private Label Strategy: Meeting the Store Brand Challenge, with Nirmalya Kumar of London Business School (Harvard Business School Press, 2007).
Dr. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and the chair of the marketing department at UNC Kenan-Flagler. He is also the executive director of AiMark, a worldwide center that brings together academics from across the world, two of the top-four market research companies, and brand manufacturers to investigate major marketing strategy challenges.
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Looking to book Jan Benedict Steenkamp for your next event? As a Global Market Researcher, Author, Jan Benedict Steenkamp brings a powerful story and engaging presence to corporate events, conferences, leadership programs, charity galas, and special appearances. The speaking fee for Jan Benedict Steenkamp typically falls within the $10,000 - $20,000 range, depending on factors such as event location, type, and duration. Speaker Booking Agency offers transparent pricing and will provide a detailed quote tailored to your event needs. To check availability, request a quote, or learn more about booking Jan Benedict Steenkamp, contact Speaker Booking Agency at 888-752-5831 or submit a booking request.
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Washington Bureau Chief for Mother Jones Magazine and MSNBC Analyst
Senior Fellow at Carnegie Endowment for International Peace | CNN Global Affairs Analyst | Former U.S. Diplomatic Advisor
Motivational Education Speaker Who Was One of the Original Freedom Writers
Foreign Policy Expert and President of the Middle East Forum
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Professor of Economics and Public Policy at the University of Michigan Gerald R. Ford School of Public Policy