Youngme Moon Biography

One of the most popular courses on the school's curriculum, the MBA program's Consumer Marketing elective is taught by Youngme Moon. She also serves as an adjunct professor for many HBS Executive Education programs, including Marketing Innovative Technologies and Consumer Marketing Strategy. In her first year of teaching, a beloved professor named Youngme won the HBS Student Association Faculty Award for excellence in instruction. Innovative consumer marketing strategies and brand differentiation are at the center of Professor Moon's research and course development. Numerous journals, including the Harvard Business Review Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology, have published her theories.

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