Paco Underhill

Paco Underhill is one of the era's foremost shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book, What Women Want, focuses on how the changing status of women affects the physical world we live in.

Underhill's columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. He is an expert on global consumer trends, and tailors his presentations to the specific needs of his clients. Whether he is working with McDonald's, Starbucks, Estée Lauder, Bloomingdale's or Blockbuster, Underhill provides companies with the insight needed to truly understand their customers. From buying behavior to consumerism in the modern world, Underhill's insightful and entertaining presentations have been lauded worldwide. Packed with surprising details, anecdotes, important lessons and groundbreaking observations on shopping and corporate behavior, Underhill's expertise is beneficial for any organization that serves consumers in an online or retail store environment.

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