Mauro Porcini Biography

Mauro Porcini is infusing design thinking into PepsiCo's culture and is leading a new approach to innovation by design that impacts the company's product platforms and brands which include Pepsi Lay's Mountain Dew Gatorade Tropicana Doritos Cheetos Quaker Mirinda Sierra Mist and SunChips. His focus extends from physical to virtual expressions of the brands including product packaging events advertising retail activation architecture and digital media. In 2016 the Italy America Chamber of Commerce awarded him with the Business and Culture Award a recognition given every year to one Italian that has performed in an extraordinary way in the United States in the fields of business and culture. That same year he received the US Design Brand Leader Award. In 2015 the newspaper Il Giornale

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