Lynda Deakin Biography

Lynda Deakin, an IDEO Partner, has over fourteen years of experience working with a diverse variety of food and beverage customers. She is the co-founder and CEO of IDEO's Food & Beverage practice, as well as a thought leader in the Consumer Experience Design industry. Lynda helps companies and organizations solve their most difficult challenges and discover development possibilities in these areas. Lynda created IDEO's Food & Beverage division out of a desire to better understand the requirements of consumers. Clients benefit from the practice's empathetic approach, which allows them to address unfulfilled wants and ambitions and empowers them to handle a wide range of design and innovation issues, from designing the next $100 million product to developing strategic development platforms. ConAgra, Campbell's, Wrigley, Boston Market, Anheuser-Busch InBev, and Procter & Gamble are among her clientele. Lynda provides a creative spark to the projects she oversees, helping organizations communicate their vision and achieve their goals by using the brand as the anchor that supports user experience.

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