Fabio Biography

Fabio Lanzoni was born in Milan, Italy, the son of Flora (née Carnicelli) and mechanical engineer Sauro Lanzoni. He began his career as a male model and film star in Italy before moving to New York City and working as a runway and catalog model for the Ford agency. He rose to fame in the romance industry by appearing on hundreds of book covers, the first of which was Hearts Aflame in 1987. He is most known among video game fans for his box cover stance for the 1989 NES title Ironsword: Wizards & Warriors II. Fabio departed New York after retiring from modeling in 1991, hoping to follow in the footsteps of Sylvester Stallone and Arnold Schwarzenegger as a new action-adventure film star. He has also worked as a model for a number of authors, including Bertrice Small and Nora Roberts. Robert Gottlieb, the number one literary agent at the William Morris Agency, became Fabio's literary agency in 1992, making Fabio the first best-selling male romance novelist without the use of a pseudonym. The titles of Fabio's works were Pirate, Rogue, and Comanche. Fabio went on to star in the syndicated TV show Acapulco H.E.A.T., appear in calendars, lead a fragrance campaign, and appear in ads for I Can't Believe It's Not Butter margarine. Fabio appears on The Bold and the Beautiful several times as a close friend of the character Sally Spectra. Fabio developed and released a collection of women's outerwear for Wal-Club Mart's Sam's division in 2002. The line was released nationwide in 2003 and has been on several television shows such as The View, The Insider, Fox & Friends, Your World with Neil Cavuto, CNBC's Business Hour, and in print magazines such as Fortune, People, and numerous local newspapers throughout the country. The line was completely sold out in 48 hours. Fabio was a regular guest on Late Night with Conan O'Brien, where his campy demeanor constantly elicited laughter. Throughout the 1990s, he appeared in a series of television commercials for I Can't Believe It's Not Butter, and he returned to the role in 2006 to help sell the new and better spread. On June 7, 2006, Fabio assisted in the selection of Greg Vaughan as the new I Can't Believe It's Not Butter spokesperson, but Fabio has suggested that he would continue to play a part in marketing the spread. He has been in Wickes Furniture ads and in the video for Jill Sobule's 1995 song, I Kissed a Girl. In 2005, he presented the Oxygen Network show Mr. Romance, which was titled "The Search for the Next Fabio." During Super Bowl XL, a Nationwide Insurance commercial aired that featured Fabio rowing a gondola, ostensibly to advertise a new Fabio brand shampoo. After numerous cuts back and forth, he looks to age by 30 years or more, resembling an older, less attractive Fabio. On-screen, the motto says, "Life Comes At You Fast." They recruited Jurassic Park's famed makeup experts to turn the superstar into an elderly guy for the Nationwide ad. This became the third most-watched Super Bowl commercial of all time. He has featured on ABC's Extreme Makeover Home Edition and America's Next Top Model, and he is presently appearing as Keith Lemon's hero and sidekick in Bo! in the USA. Fabio revealed his interest in audiovisual technology in the February 2007 issue of Stuff Magazine. My father was an engineer, so it runs in the family.

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