Dr. Robert Cialdini Biography

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion compliance and negotiation. His books including Influence: Science & Practice are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over three million copies is a New York Times Bestseller and has been published in over 30 languages.
His books including Influence and Pre-Suasion a Wall Street Journal and a New York Times Bestseller have sold more than five-million copies in 41 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
Because of the world-wide recognition of Dr. Cialdini’s cutting-edge scientific research and his ethical business and policy applications he is frequently regarded as the “Godfather of influence.” Dr. Cialdini received his Ph.D from the University of North Carolina and post-doctoral training from Columbia University.

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