Bob Rosner Biography

If once bosses felt that they worked in the Taj Mahal today they feel more like guests at Beirut's Commodore Hotel where during the war visitors were asked to choose between sniper side and shelling side.
There's no tougher time to be a boss: you're expected to do (lots) more with (lots) less talented workers are harder to find and keep and the legal climate is more confusing and treacherous than ever. And with millions of baby boomers hitting retirement these changes will only magnify in the years ahead when there will be 32 million fewer experienced workers.
Which means that even if you're laying-off you need to keep your top talent. In fact tough times make hanging on to your best people even more important because research shows that your competitors are ready to snap them up. So how do you keep your best? By becoming a Retention Evangelist-the kind of boss people want to work for.
This shouldn't come as a surprise. You've probably had at least one boss who drove you out of a job-or kept you in one. Being a great boss has never been more important yet for most of us it remains at the bottom of our daily to do list.

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