Atif Rafiq Biography

Over the course of 18 years, I've developed a career as a digital native top executive in the Internet industry. E-commerce, mobile, digital media, social media, and retail are all part of my background. I joined McDonald's to help establish a vision for this famous brand that is re-imagined by the power of digital and technology, after working primarily at pure-play tech firms (Amazon, Yahoo, AOL). I am a member of our CEO's worldwide leadership team and work for him. I've previously worked to pioneer and disrupt a variety of places. Through my job in Kindle at Amazon, I was able to help define the future of content and books. Years ago, I assisted AOL in pioneering the concept of an Internet portal and assisting the firm in dominating web 1.0. I bring a clear vision for innovative consumer experiences, a persistent focus on customers, and a high level of business discipline to execution. Customer experience innovation for fast-moving possibilities is one of the most fascinating tasks for me. In these instances, I use lean product innovation, run teams like a start-up, and look for methods to grow a company. From user experience and design thinking to practical launch and tactics, my leadership approach is hands-on. I'm a talent magnet who excels at putting together high-performing teams for missionary work. My network of connections is vast.

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