Adam Brown Biography

President of Marketing Consultancy, adMAGINATION Adam Brown, Executive Strategist at Salesforce.com and creator of Marketing Consultancy adMAGINATION, has overseen social media for some of the world's most recognizable businesses. Adam was most recently the Executive Director of Social Media at Dell, where he oversaw the company's social media marketing, involvement, and social commerce efforts. Through an unrelenting dedication to his PEOS (Paid Earned Owned Shared) social media approach, fan acquisition grew 225 percent, social sentiment improved 90 percent, and sponsored initiatives generated a 7X ROI via traceable sales over his tenure. Adam joined Dell in 2010 following four years at The Coca-Cola Company, where he founded and led the Office of Digital & Social Media. Adam spearheaded the development of Coke's 4R social media strategy (review, respond, record, redirect), established the company's social media presences, and spearheaded the development of the company's social media guidelines, which are often seen as a model for other CPG companies considering a digital foray.

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