Terry Young Biography

At 27, Terry established his first digital start-up at IPG, from a small operation to one of the top 50 digital agencies. Later, he joined McKinsey & Co. in Greater China to work with Fortune 500 C-suite executives and to launch new startups and digital businesses in Asia. His next step was to the leading CRM companies at Omnicom (Targetbase and RAPP) and, finally, Epsilon, where he used his strategy and digital skills. He constructed sparks & honey and a cutting-edge marketing strategy dubbed Wave Branding thanks to his profound grasp of digital and CRM interactions, technological platforms, and consumer behavior. Additionally, Terry volunteered for 27 months in Uralsk, Kazakhstan, assisting with microcredit financing projects, starting up new enterprises, and implementing activities for the neighborhood orphanage. According to Terry, every event has given him a unique perspective on life and, more significantly, how to comprehend people and cultures. This viewpoint has influenced how sparks & honey sees itself.

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