Rachel KartenSpeaker and Booking Agent Information

Rachel Karten is a Los Angeles-based social media consultant and the author of the popular industry newsletter Link in Bio. She has long been a social media maven. Previously, she led the social media team at Bon Appétit and Condé Nast’s Epicurious, where her team earned a Webby Award and a National Magazine Award for best social media. After leaving Condé Nast around 2020, she began consulting independently for brands including Google, CAVA, West Elm, and others, advising on strategy, content, campaigns, and influencer programs. “Link in Bio”, which she launched as a resource for social media professionals, has grown to more than 100,000 subscribers and ranks among the top business newsletters on Substack. It features interviews, analysis, case studies, and practical insights on platform trends and brand strategy. Karten is frequently cited in media and speaks at industry events worldwide.