Neil Bedwell Biography

Neil joined Coca-Cola as Head of Digital at the end of 2011 and worked there until 2014. He then founded Local Industries a strategy and innovation shop focused on solving growth problems for businesses. He brings 12 years agency experience leading work teams and businesses in London Amsterdam and San Francisco. He led the creation of a suite of global sites for Adidas seen by 30m people each year. He designed a game for Eurostar that attracted 1.2m players in 4 weeks in a world before Facebook. He also packed 60 artworks into a case to create an interactive art gallery for Amstel. At Coca-Cola Neil lead digital content strategy. His work includes the biggest campaign in the company's history for the FIFA World Cup in Brasil 2014 developing new ways to create and publish content in real-time across multiple social channels and managing global creative agency relationships.

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