Michelle Nelson Biography

Michelle Nelson has worked for Fortune 100 and 500 Marketing companies including an event company direct mail company ad agency and was founder of the Outdoor Experience show. Michelle s expertise lies in increasing revenue through direct marketing to new and existing customers developing key relationships and creative marketing through web design collateral materials and direct marketing efforts. Through her years of experience Michelle has learned that customers do in fact need to come first. In 2007 dreaming of again owning her own marketing company Michelle visited the St. Louis area and after doing extensive research on local businesses she realized that there was not a marketing communications company that tailored its services to both small and large businesses in the areas of marketing. After much thought she decided to go for it and went back to her hometown of Peoria IL packed up her son dog and cat and settled in St. Charles County. That year with less than $300.00 to her name Michelle founded Back 2 Basics Marketing.

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