Melissa M. Proctor
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
The Atlanta Hawks & State Farm Arena's Executive Vice President & Chief Marketing Officer is Melissa McGhie Proctor. Proctor is responsible for managing the club's marketing, Hawks Studios, live experience, production, brand merchandise, creative services, corporate social responsibility, brand communications, and basketball development departments on a daily basis in this capacity.
She also collaborates closely with senior leadership to offer the business strategy, and she was the architect of the celebrated 2020-2021 MLK Nike City Edition Uniform plan. In June 2014, when she was appointed vice president of brand strategy, Proctor joined the company.
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