Matt Thornhill Biography

Matt Thornhill is the founder and director of the Boomer Project and GenerationsMatter, two think tanks focused on generations. He now runs SIR's Institute for Tomorrow, a think tank committed to assisting companies and communities in understanding what is coming and how to prepare for it. SIR has spent more than 50 years researching and studying the important trends that will define tomorrow, as well as the individuals who will make it happen. Matt has been on NBC Nightly News, CBS Evening News, MSNBC, NPR, and CNBC, as well as in pieces in The New York Times, The Wall Street Journal, USA TODAY, Time magazine, and a variety of other publications. His organization has acquired insights into major trends that will influence the future of businesses and communities in recent years. Matt has given hundreds of talks to businesses and communities about "the future we already know" — important demographic, societal, and cultural trends that will affect every company and community. Matt is also the co-author of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest, and Most Important Demographic Group, which is available on Amazon.com.

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