Mark Simmons Biography

Punk Marketing: Get Off Your Ass and Join the Revolution and The Business Playground: Where Creativity and Commerce Collide are two books written by Mark Simmons. He's also the president of Punk Branding, a company that helps businesses thrive by developing brand and marketing strategies. He works directly with founders and key stakeholders to build results-oriented strategies for global brands, startups, and agencies. His book, Punk Marketing, is about the transfer of power from corporations to consumers, and my lecture on the topic looks at why and how the relationship between brands and consumers has evolved, and what marketers can do about it. Several amusing instances of The Punk Marketing Manifesto are covered in this entertaining lecture adapted to different groups, and the audience is given clear direction on how to interact with consumers in the face of technological disruption. Business Playground, coauthored with singer Dave Stewart (of Eurythmics renown), is an inspiring toolkit for entrepreneurs, worldwide corporate leaders, and everyone in between, and is about the necessity for creativity in business. The book features interviews with Mick Jagger, Paul Allen (co-founder of Microsoft), and Evan Williams, as well as a preface written by Sir Richard Branson (co-founder of Twitter). The lecture utilizes real-life examples and the science of creativity as a backdrop for a variety of approaches and exercises designed to help audience members tap into their creative potential. They are given extremely precise strategies to increase creativity and innovation in their daily work life. Simmons has spoken at a variety of events and conferences in the United States and abroad, including Mexico, Canada, Turkey, and Germany, over the last three years, and his two books, Punk Marketing and Business Playground can be combined into a single talk that covers all of the major points covered within the individual themes.

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