J.B. Wood Biography

The Technology Services Industry Association (TSIA), the premier organization for modern technology and services companies, is led by J.B. Wood as president and CEO. Through TSIA, Wood collaborates with the biggest technology firms in the world to develop plans for taking their innovation platform out of the lab and into the customer experience, which is especially important in the era of managed and cloud services. He frequently speaks to the business community on issues including business outcome engineering, XaaS business models, changes to the established customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew). In addition to "Complexity Avalanche: Overcoming the Threat to Technology Adoption," "Consumption Economics: The New Rules of Tech," "B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship," and "Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business," Wood is the author of several other well-known books (2016). Additionally, he has been featured in eminent periodicals including Fortune, The New York Times, and The Wall Street Journal. On the TSIA blog, J.B. regularly discusses customer outcomes, B4B, X-as-a-Service (XaaS), and the LAER Model.

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