James GilmoreSpeaker and Booking Agent Information

James H. Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Gilmore works with management teams to grasp the nature of the emerging “Experience Economy” and envision their role in it—whether it be staging experiences, guiding transformations or mass customizing any economic offering. Gilmore is a frequent speaker at professional society and trade association conferences, as well as executive education programs of individual companies. His ideas have been published in many of the world’s leading publications, including the Harvard Business Review, The Wall Street Journal, and Investor’s Business Daily among others.

Gilmore is also co-author with B. Joseph Pine II of The Experience Economy: Work is Theatre & Every Business a Stage. The book demonstrates how companies, from a myriad of industries, are finding their goods and services commoditized with customers increasingly spending their money on experiences— memorable events that engage customers in an inherently personal way. It also shows how businesses can create value by embracing theatre as an operating model to stage unique experiences that ultimately transform those who participate in them. As a follow-up, Pine and Gilmore edited Markets of One: Creating Customer- Unique Value through Mass Customization.

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