Harry Balzer
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The NPD Group has been tracking the eating patterns from a sample of the American population for over twenty-five years. Originally concentrating on away-from-home eating habits with its CREST® service, the firm began collecting in-home trends in 1980 with its National Eating Trends® service. Over the years, these two services have become one of the primary sources of information on consumer behavior in the United States.
Harry Balzer, vice president of The NPD Group and national expert on food and diet trends, has been following the eating and drinking patterns of Americans for twenty-five years. He is the author of The NPD Group’s Annual Report on Eating Patterns in America, which is used by food industry leaders to make smarter business decisions and gain fact-based insight. Balzer is widely known within the industry as a main source for unbiased market information.
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