Gregory Carpenter
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Gregory Carpenter's research focuses on how businesses get a competitive edge through marketing strategy. Resurgence: The Four Stages of Market-Centered Reinvention (Palgrave Macmillan, 2014), based on award-winning research, analyzes how businesses become more customer focused, recovering advantage and renewed success. He previously worked as a co-editor on the Handbook of Marketing Strategy (Edward Elgar, 2012).
He promotes research, teaching, and engagement on subjects that span conventional academic boundaries, including as consumers and corporate culture, data analytics, and trust, as Faculty Director of the Kellogg Markets and Customers Initiative.
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