Dan Hill Biography

Dan Hill is a renowned authority on the impact of emotions in consumer and employee behavior, with over a decade of experience leading Sensory Logic, Inc., a scientific, emotional insights consultancy. One of the company's distinctive research techniques is facial coding, which is included in Malcolm Gladwell's best-selling book Blink and serves as the inspiration for Fox's prime-time smash "Lie to Me." Dan is a regular speaker at business conferences and seminars in the United States, as well as in Europe and Asia, and his clients have included Target, Toyota, Reebok, Whirlpool, American Express, Capital One, Nokia, and GlaxoSmithKline, among many others. Dan discussed his face coding study of the 2008 Presidential Election on "The Today Show," FOX, CNN, and MSNBC. Other TV appearances have focused on baseball's drug controversy as well as criminal cases. Among the many publications that have covered Dan and his firm are The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, China Forbes, Entrepreneur, LA Times, and Kiplinger's. Dan's book, Emotionomics: Leveraging Emotions for Business Success (Kogan Page Publishing, 2009), was named one of Ad Age's top ten must-read books of 2009. Dan's most recent book, About Face: Ten Secrets to Emotionally Effective Marketing, was published in September of 2010. (Kogan Page Publishing). Dan got his Ph.D. from Rutgers University after studying at Brown, Oxford, and St. Olaf College. Dan and his wife, clothes designer Karen Bernthal, live in St. Paul, Minnesota. Emotional Dimensions of Men's and Women's Shopping Styles Emotional Response: Understanding Your Customers Quantifying Gut Reactions Market uses for facial expressions Neuromarketing Facial Expressions: Business Technology and Much More!

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