Chidera Eggerue Biography

Chidera Eggerue aka the Slumflower is a name directly inspired by Street Etiquette’s Slumflower project centered around the idea of a rose growing from concrete. Raised in Peckham South-East London Chidera shares so many similarities with this concept of beautifully growing glowing and flourishing in an environment that mainly appears to promote the opposite especially being from a predominantly black neighborhood which is currently undergoing heavy gentrification.
Referred to by Elle magazine as a ‘millennial mastermind’ in their ‘Stars On The Rise: 20 Power Players To Watch Out For In 2018’ list Eggerue is a best selling author and activist with a fast-growing audience on her social media accounts.
Eggerue has managed to drive a new conversation regarding the way we view women’s bodies by emphasizing body positivity – especially through the internet-breaking movement she created called #SAGGYBOOBSMATTER!. Scooping up Cosmopolitan’s ‘Highly Commended Disruptor/Changemaker of the Year 2018 Award’ and being placed on the #DAZED100 list her recent achievements have propelled her into the spotlight and has encouraged her followers to embrace their true selves.

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