Bruce Borenstein Biography

AfterShokz's President and CEO is Bruce Borenstein. AfterShokz sells bone conduction headsets and headphones. AfterShokz, the selling arm of Voxtech LTD of Shenzhen, China, uses the same bone conduction technology that Voxtech manufactures for law enforcement and military/special ops. Bruce is in charge of all consumer-facing sales. Bruce has worked in the Consumer Electronics and Technology industries for over 30 years. Indy Audio Labs (Aragon and Acurus), Sunflex USA (Snakebyte), and Geokleen are among the firms he presently serves on the advisory boards of. He aids with sales throughout their various channels in his advising position. Bruce formerly served as The Neat Company's Executive Vice President. He was in charge of all sales, both domestic and international. He was a member of the company's operational committee, which defined the company's strategy and direction. Prior to joining Neat, he was Principal and Sales Practice Leader at North Riverside Partners, a consulting firm specializing in assisting companies gain market entry into the CE and Technology channel, Executive Vice President & Founder at Digital Innovations, maker of the SkipDoctor CD & DVD repair device, and President of Paston-Hunter Company, a manufacturers representative company. Bruce holds a BA in Political Science from the University of Albany and a CPMR from Indiana University. He is a board member and the first Chair of the Consumer Electronics Association's Accessories Division, as well as a member of the CEA Board of Industry Leaders. He co-created the program "Let's Talk Retail," which serves as a primer for salespeople who are new to the retail channel. He has given several webinars and published countless articles about selling and best sales strategies.

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