Asher Roth
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Asher Roth is an American rapper. He is perhaps best known for his debut single "I Love College". Roth released his debut studio album Asleep in the Bread Aisle, on April 20, 2009, under Universal Motown, SRC and Schoolboy Records; the latter of which was launched by Roth's former manager Scooter Braun. Roth later left Schoolboy Records in late 2012, due to creative differences with Braun. In 2013, Roth signed with indie record label Federal Prism, under which he released his second studio album, RetroHash.
After linking up with Braun, Roth moved to Atlanta to pursue a hip-hop career full-time. As industry buzz grew, Roth was courted by a number of labels, including SRC, Def Jam, Warner Bros. Records and Atlantic Records. Roth would eventually sign a joint venture between Braun's Schoolboy and Steve Rifkind, chairman of SRC/Universal Records. On June 13, 2008, via the internet, Roth released his first professional release, the Don Cannon and DJ Drama-helmed mixtape, The Greenhouse Effect Vol. 1. This resulted in Roth being the second white rapper to be featured on Drama and Cannon's Gangsta Grillz series. Roth subsequently began recording his major-label debut album. In late 2008, it was revealed Roth was included in XXL's 2009 annual Freshman Class, and was featured on the cover alongside fellow up-and-coming rappers Kid Cudi, Wale, B.o.B, Charles Hamilton, Cory Gunz, Blu, Mickey Factz, Ace Hood and Curren$y.
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