Allison Ellsworth

Allison Ellsworth co-founded Poppi as Chief Brand Officer to create health-conscious soda which combines fruit juice with prebiotics to deliver a refreshing drink with only 5g sugar and 25 calories. She learned about apple cider vinegar wellness benefits while working in the oil and gas industry until she discovered its unappealing taste. She made a tasty ACV-based soda at home which she first sold at farmers markets before appearing on Shark Tank while expecting her first child. The viral appearance on the show led to a life-changing investment which helped Poppi achieve national distribution and widespread recognition.

Allison Ellsworth has developed Poppi into a brand that resonates with popular culture. She leads all brand strategy and creative direction and digital innovation from her base in Austin Texas. She uses a “culture-first” marketing approach to build a lively community through which she has attracted 850K+ social followers and more than 2 billion TikTok views and gained support from celebrities including Kylie Jenner and Hailey Bieber and Russell Westbrook and J.Lo and created viral events such as Fashion Week pop-ups and festival roadshows.

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