Allison Ellsworth Biography

Allison Ellsworth co-founded Poppi as Chief Brand Officer to create health-conscious soda which combines fruit juice with prebiotics to deliver a refreshing drink with only 5g sugar and 25 calories. She learned about apple cider vinegar wellness benefits while working in the oil and gas industry until she discovered its unappealing taste. She made a tasty ACV-based soda at home which she first sold at farmers markets before appearing on Shark Tank while expecting her first child. The viral appearance on the show led to a life-changing investment which helped Poppi achieve national distribution and widespread recognition.

Allison Ellsworth has developed Poppi into a brand that resonates with popular culture. She leads all brand strategy and creative direction and digital innovation from her base in Austin Texas. She uses a “culture-first” marketing approach to build a lively community through which she has attracted 850K+ social followers and more than 2 billion TikTok views and gained support from celebrities including Kylie Jenner and Hailey Bieber and Russell Westbrook and J.Lo and created viral events such as Fashion Week pop-ups and festival roadshows.

The 2024 Inc. Female Founders 250 list includes Allison while Austin Woman Magazine named her to their 2024 Change Makers List and BizBash selected her as one of 2024’s Industry Innovators for her work in experiential brand experiences. Poppi reached the top spot on Amazon's soda sales while Allison Ellsworth built a massive following of millions of fans and followers through her ability to unite authentic brand values with scalable business expansion.

She attributes her entrepreneurial spirit to her family business background and credits her achievements to her determination and ability to bounce back from challenges and her self-confidence. From Austin the husband and wife duo of Poppi's leadership directs the company toward increased success while preserving its mission-based foundation.

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