Alex Laskey

What's a powerful way to help people use less power at home?

Pit them against their neighbors.As founder and president of Opower Alex Laskey helps utlity companies show customers right on their utility bills where their own house sits on the spectrum of neighborhood energy wasters -- and how to beat the game.It seems silly but the large-scale reductions in energy usage are no joke.Opower works with more than 80 utilities on three continents and serves over 15 million customers.Since its launch in 2008 it has cumulatively saved utility customers more than $200 million and 2 terawatt hours (TWh) of energy enough to power a city of more than a quarter million people.It's all through a powerful combination of behavioral science data analytics and good marketing.

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