Alex Goldfayn Biography

Alex is a market strategist, consultant, coach, and speaker that works with product and service companies that want to develop quickly and profitably. Fortune 500 businesses like Amazon and Sprint, as well as publicly traded companies like Logitech, TiVo, Virgin Mobile, and Yelp, are among the firm's clients. Solar Universe, a great consumer green energy business; KAVAJ, a producer of luxury iPad covers; and BodyMedia, an FDA-class gadget that physically helps consumers drastically improve their health, are just a few of the mid-market firms and startups where he has aided growth plans. In the following topics, his keynotes provide insights and practical items: Concept generation for products and services Development of products and services Mindset and big-picture thinking (or aggressively) Obtaining in-depth customer knowledge about your brand, goods, services, language, and other topics. Creating effective terminology for your goods and services Using the appropriate platforms to communicate (often NOT social media) A ground-breaking public relations approach focused on relationships Increasing the effectiveness of consumer word-of-mouth Taking care of your customer evangelists. Evangelist Marketing: What Apple, Amazon, and Netflix Know About Their Customers (That Your Company Probably Doesn't) was his most recent book, published in January 2012.

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