Adam Brandenburger Biography

Co-opetition illustrates how to mix competitiveness and collaboration to transform the economic game for the better. Brandenburger has been featured in The Wall Street Journal, Financial Times, The Economist, and BusinessWeek, as well as CNNfn, CNBC, and National Public Radio, as a pioneer in bringing Game Theory to the art of management. Ciba-Geigy, CSC Index, Fidelity Investments, Honeywell, KPMG Peat Marwick, McKinsey & Co., Merck & Co., Northwestern Life Insurance Company, and Xerox are among the companies he has presented or advised.

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