Yael Cohen Braun Biography

F*ck Cancer is an innovative health organization that seeks to encourage Gen-Y to connect with their parents about early detection, preventative lifestyle, and communication surrounding cancer. Yael Cohen Braun is the creator, president, and CEO of the company. Yael, a former financial professional, started the nonprofit organization in 2009 after learning that her mother had breast cancer. Yael made the decision to use the F word to combat the C word out of a desire to rally support for her mother. Yael is an active supporter of a variety of health and medical issues, and through her involvement with F*ck Cancer, she is transforming the way in which people talk about cancer by fostering a movement that is human and real. In order to help their community interact with cancer on a new level, the organization develops innovative tools and campaigns that people can relate to. In addition to her expertise in health care concerns, Yael has emerged as a prominent figure in philanthropy and social entrepreneurship. According to Elle, Yael is utilizing the undetected weapon of her generation.

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