William Luther Biography

William M. Luther is a marketing guest professor at Duke University's Fuqua School of Business and UNC's Kenan-Flager Business School. He has provided consulting services to over 30 businesses, both big and small. Among the leading companies were AT&T and IBM. John Deere Merrill Lynch Monsanto Minolta Cargill Departments of Agriculture and Defense of the United States. Luther started companies in the publishing and construction of advertising sectors. He has taught sales and marketing on an as-needed basis at the Universities of Wisconsin-Whitewater, William & Mary, Notre Dame, and Georgia State University. He has also given over 300 public seminars for American Management Association and Frost & Sullivan at universities in the United States, South America, and Europe. He is the author of several books, including How to Develop a Business Plan in 15 Days American Management Association 1987, The Marketing Plan American Management Association 1982, The Marketing Plan New Expanded Edition American Management Association 1992, and the Startup Business Plan Prentice Hall 1991.

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