Vlad Tenev Biography

Tenev, the son of two World Bank employees, grew up favoring massive organizations above entrepreneurship. Tenev, who was born in Bulgaria and raised in Washington, D.C., dropped out of UCLA's math Ph.D. program in 2011 to work on high-tech trading software for hedge funds and banks with college pal Baiju Bhatt. They soon shifted their attention to retail customers, with the goal of undercutting major retail brokers like E-Trade and Fidelity through technology, design, and rock-bottom price. Robinhood is a commission-free stock trading program that is available to anybody with a smartphone. The app, which was launched a year ago, appears to be used to hail a taxi, yet more than $2 billion in deals have been performed on the site for free. They intend to generate money by charging consumers interest on cash in their accounts and lending users money to buy stocks on margin. They have received $66 million in funding from renowned investors. "Financial services and information technology are merging," says Tenev, 28. "All of the next-generation financial enterprises that are starting up right now are, to some part, software companies."

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