Vanessa Pappas Biography

Currently serving as temporary head of TikTok worldwide is Vanessa Pappas. She is in charge of the video platform's operations, marketing, operations, and product teams. She was formerly YouTube's Global Head of Creative Insights. She was in charge of the growth, audience development, creative strategy, and global creator research & trends teams at YouTube. Their main goal was to promote platform and creator expansion across important markets and user groups. Prior to this, Pappas served as YouTube's global head of audience development, where she developed audience-building tactics and worked to increase creator and content fan loyalty. working cross-functionally with the content, marketing, strategy, and core product teams at YouTube. In this capacity, she also created the YouTube Creator Playbook, the go-to guide for increasing YouTube audience, which has so far been sent to over 20MM artists. The YouTube Creator Academy and YouTube Certification program are now part of The Playbook's own division within YouTube. Prior to joining YouTube, Pappas served as Next New Networks' Vice President of Programming and Audience Development, where she oversaw the company's commercial alliances and audience development initiatives that helped the company's viewership increase to over 2 billion cumulative views. Next New Networks was purchased by YouTube/Google in March 2011. Strategy and development, internet media, education, and commercial production are Pappas' previous fields of expertise. The New School and the University of Queensland both awarded her two Masters degrees in media.

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