Trip Hawkins Biography

Trip Hawkins is the Chairman and CEO of Digital Chocolate, a company that develops creative mobile phone apps for life, business, and pleasure. Trip is in charge of the company's strategic emphasis, general direction, and performance. Trip has been a pioneer in new media for the past 30 years. Trip was instrumental in defining the personal computer at Apple early in his career. He went on to create Electronic Arts and help it become the industry leader. Trip also established 3DO, a digital video, network game, and social community pioneer. Trip invented the usage of celebrities and sportsmen in computer games, and his design credentials include award-winning best-sellers including John Madden Football, Army Men, M.U.L.E., Doctor J and Larry Bird Go One on One, and High Heat Baseball. Trip earned an MBA from Stanford University and created his own major at Harvard University, where he earned a magna cum laude in Strategy and Applied Game Theory. He was also the first corporate leader to be admitted into the Academy of Interactive Arts and Sciences Hall of Fame.

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