Torie ClarkeSpeaker and Booking Agent Information

For more than 20 years, Clarke has been at the forefront of this reshaping of the information environment as the creator of the media "embedding" initiative in Iraq. The information space reaches everywhere in a media climate where openness is unavoidable, blogs are more reliable than front pages, and YouTube may attract more viewers than nightly news.

Everyone, from CEOs to front-line staff, is a communicator in this context. Torie Clarke is the person who best understands that dynamic and has contributed the most to assisting politicians, businesses, and other organizations to take advantage of the opportunities and avoid the dangers presented by this new communications environment. Ms. Clarke served as press secretary for George H.W.

Bush's 1992 re-election campaign among other positions, and she has seen history firsthand and contributed to its creation from a variety of angles. She has been a close advisor to Arizona Senator John McCain since his early days in Congress and served as Assistant U.S. Trade Representative during the first Bush Administration.

In her book, "Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game," Clarke offers a comprehensive guide to the age of transparency. "Lipstick on a Pig" is essential reading for a wide spectrum of communicators whose words and deeds today impact how their companies are seen by the public.

It is humorous, engaging, and packed with insightful advice. Clarke has provided advice to some of the most well-known CEOs in the world and is currently a Senior Advisor for Comcast Corporation and an ABC on-air contributor.

She has held positions as vice president of the National Cable Telecommunications Association, president of Bozell Eskew Advertising, and head of the Washington office of the renowned public relations company Hill and Knowlton. She is a nationally recognized expert in crisis communications and public outreach.