Tim Rosa Biography

Tim Rosa, Fitbit's VP of Global Marketing, is in charge of Fitbit.com, premium services, CRM, brand and product marketing, partnerships, advertising and media, PR and events, and monetization. Tim has over 15 years of expertise managing marketing for well-known companies, such as Fitbit, Electronic Arts, DivX, 2K Sports, and ESPN Videogames. Tim most recently served as Electronic Arts' vice president of global brand development, where he oversaw the branding for titles including FIFA, Madden, Battlefield, and Need for Speed, among others. He led the purchase of digital video pioneer DivX while serving as vice president of marketing prior to joining EA. Prior to that, Tim oversaw marketing initiatives for renowned video game maker 2K Sports, increasing NBA 2K market share in that time from 10% to 80%. Tim, who studied at the University of Michigan-Flint, resides in Mill Valley and enjoys mountain biking, surfing, ice hockey, and trail running on Mount Tam.

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