Tara Austin Biography

Tara Austin is the Chief Strategy Officer of Kindred, a creative company with significant influence in bringing about positive change in both public and private spheres. With ten years of experience in brand strategy under her belt at Publicis and Ogilvy, Tara considers herself fortunate to have been one of the founding members of Ogilvy Change, the dedicated conduct change practice, and to have experienced the revolution in applied social science firsthand. She received her first Gold Lion in 2012 for the agency's first social experiment, in which neighborhood babies' essences were painted on store security screens to discourage withdrawn behavior in Greenwich after the London riots. After joining Kindred in 2018, Tara now leads the organization's crucial role in communicating and coordinating, and conducting change campaigns for clients, including HM Government, the Post Office, and the NHS. She has also been identified as Edward de Bono's guru for sidelong reasoning.

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