Tachelle Lawson Biography

TaChelle Lawson is a well-known figure in the field of inclusion, equity, and diversity (DEI). She is a powerful public speaker, an award-winning businesswoman, and a visionary business leader who excels in integrating DEI into corporate objectives and brand strategies to increase client revenues. As the founder and president of FIG Strategy & Consulting, Lawson provides advice to a wide range of eminent clients who have grown to rely on her expertise in brand creation and maintenance. She is a senior marketing leader with expertise in the hotel, luxury retail, and food and beverage industries. Her offerings include strategic sourcing, leadership development, corporate management consulting, culture transformation, and brand planning. Lawson has contributed her considerable skills in business analysis, strategy, management, and media financial management, including forecasting, P&L, budgeting, and inventory control. She is a strategic planner and a methodical problem-solver. Louis Vuitton, Lexus, NASCAR, Porsche, Red Bull, Coca-Cola, Nike, Sprint, Toyota, Mercedes-Benz, Tyson Foods, Heineken, Lamborghini, and Lancome are just a few of the companies that Lawson has as customers. She has also worked with America's Cup, the U.S. Open, the James Beard Foundation, the Las Vegas Motor Speedway, and the Sonoma Motor Speedway. Lawson has served on several boards and advisory councils throughout the course of her career, including those for the Las Vegas Business Academy, Serenity Springs, and Project Real. She is an active mentor to young women entering the industry. Lawson holds a Diverse Business Certification from the Tuck Business School at Dartmouth and a DEI Certification from Cornell University. a member of the National Diversity Council, the Clark County Business Development Advisory Council, and the UNLV Leadership Advisory Board, and the Advisory Council for the Bar & Restaurant Show.

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