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Sue Unerman Speaker & Booking Information

Chief Transformation Officer, MediaCom
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Sue Unerman Biography


Sue Unerman, Chief Transformation Officer at Mediacom -- In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us. Sue is one of these rare people. She’s a “clarifier”. In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. Sue has consistently moved MediaCom forwards ahead of the competition – a crucial factor in its rise to become the number one company in its sector. Sue has been named by Campaign magazine as “Top planner of the Year” on more occasions than any other individual – and is the current holder of the title. She drives transformation for MediaCom and its clients. She has reached out to a wider public with the publication of her book The Glass Wall – the year’s most significant addition to the debate on gender diversity at work. She blogs at www.sueunerman.com. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012. She was a member of the UK Government Digital Advisory Board. She was Internationalist Magazine Agency Innovator 2012 and served on the University of Oxford Public Affairs Advisory Group . Sue is a contributing media editor to Brand Republic. She is a member of the Open University Council and Women’s Aid’s Key Supporters Group.

I drive transformation for MediaCom, and our clients in the UK. Darwin said that it’s not the strongest or the most intelligent that survive, but those most responsive to change. There is just so much change going on around that it's tough to do a day job and keep up to date with every new development. Forget FOMO (Fear of Missing Out). Today its about COMO (certainty of missing out). It’s our job at MediaCom to make sure that we track, engage with and assess all new developments – filter out the irrelevant ones – and bring our clients up to speed with those that matter.

I'm part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise to become the number one company in its sector.

I've been named by Campaign magazine as “Media Strategist of the Year” on more occasions than any other individual – and am the current holder of the title.

My latest book is The Glass Wall – called the year’s most significant addition to the debate on gender diversity at work - a collection of success strategies for women at work, and an invaluable guide book for businesses that want to more successfully develop the women who work for them. Fashion icon Diane von Furstenberg praised the book for “empowering women”. Nicola Mendelsohn, Facebook’s VP for EMEA described it as “a must-read”. Martha Lane-Fox called it “fantastic”.

I blog at www.sueunerman.com and am co-host of the MediaCom Connected Podcast. My first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012. I learnt about Agile as a member of the UK Government Digital Advisory Board. In 2012 Internationalist Magazine Agency gave me their Innovator award. I'm a contributing media editor to Brand Republic. I'm on the Open University Council and Women’s Aid’s Key Supporters Group.

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