Steven Cook Biography

Steven is a 25-year CMO with GM experience in global strategic brand building in CPG, durables, transformational innovation, business development, retail partnerships, and digital marketing with P&G, Coca-Cola, and Samsung, as well as Silicon Valley/Silicon Beach/Silicon South tech startup founders, and VCs/PEs in CMO, business development, product innovation, and capital raising roles. He has completed the National Association of Corporate Directors' Director's College. He is the Adobe CMO.com's Resident Digital CMO and Contributing Editor. In the highly competitive Electronics, Tech, Online, Entertainment, Beverage, Cosmetics, Personal Care, Healthcare, & Food categories, where building strong emotional connections with consumers is critical to growing brand equity and KPI results, he has built and led iconic, image-based CPG & durable brands. In the Big Box Electronics, Mass Merchandising, Grocery, Convenience, Drug, Quick Service, and Casual Dining channels, he has partnered and implemented strategic brand initiatives with the world's biggest retailers, boosting company performance indicators, brand equity, and customer pleasure. Steven was the SVP, Chief Marketing Officer, North America at Samsung Electronics, where he oversaw Brand Marketing teams and agencies throughout a $25 billion sales region. He was a member of the executive team that helped Samsung maintain the number one position in HDTV and achieve the number one position in mobile phones for the first time in the United States.

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