Stephan Goss Biography

Stephan Goss, a Swiss immigrant studying at the University of Albany, made his living through affiliate marketing: he'd popularize companies' products on the internet and they'd pay him a fee every time he referred a paying client. In 2011, a pharmaceutical services consumer drove him to a gratifying knowing. If he could distinguish high-value Web visitors, for example, diabetics, the customer would pay him multiple times more, or $8 each lead, rather than the typical $1.25. So he started showing them a one-question survey that basically questioned if they were diabetic. If clients replied yes, Goss would display them relevant adverts in the future. That technique became the cause for Zeeto, which has bootstrapped its way to 80 employees and venture earnings of 27 percent to $43 million this year. Today, Goss has about 25 experts and 7 data researchers working at his San Diego-based company on difficult math challenges like determining the arrangement of review addresses that produces the most marketing income. Check with a speaker booking agent to see whether Stephan Goss and other major names are available."

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