Stephan Goss
Speaker & Booking Information
Speaking Categories
Available for:
- Corporate Appearances
- Speaking Engagements
- Virtual Events
- Moderated Q&A Sessions
- Fireside Chats
- Meet-And-Greets
Stephan Goss, a Swiss immigrant studying at the University of Albany, made his living through affiliate marketing: he'd popularize companies' products on the internet and they'd pay him a fee every time he referred a paying client. In 2011, a pharmaceutical services consumer drove him to a gratifying knowing.
If he could distinguish high-value Web visitors, for example, diabetics, the customer would pay him multiple times more, or $8 each lead, rather than the typical $1.25. So he started showing them a one-question survey that basically questioned if they were diabetic. If clients replied yes, Goss would display them relevant adverts in the future.
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