How much does it cost to book Sir Allen Sugar?

Sir Allen Sugar's speaking fee ranges from $1 to $2. Final pricing depends on event type, location, and date. Contact Speaker Booking Agency at 1-888-752-5831 for an exact quote.

How do I book Sir Allen Sugar for my event?

To book Sir Allen Sugar, contact Speaker Booking Agency at 1-888-752-5831 or email bookings@speakerbookingagency.com. You can also submit a booking request at speakerbookingagency.com/booking-request/sir-allen-sugar. Our team will check availability and provide a customized quote within 24 hours.

What does Sir Allen Sugar speak about?

Sir Allen Sugar is available for keynote speeches, corporate events, and personal appearances. Contact us for topic details.

Is Sir Allen Sugar available for corporate events?

Yes, Sir Allen Sugar is available for corporate events, conferences, galas, fundraisers, and private appearances. Speaker Booking Agency handles all logistics including travel, scheduling, and contracts. Call 1-888-752-5831 to check availability for your event date.

What is Sir Allen Sugar's speaking fee range?

Sir Allen Sugar's speaking fee ranges from $1 to $2. Final pricing depends on event type, location, and date. Contact Speaker Booking Agency at 1-888-752-5831 for an exact quote.

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Last updated February 2, 2026Profile added February 1, 2026

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Alan Sugar, the son of a tailor, dropped out of school at the age of 16 and began selling vehicle aerials and electrical equipment from a van he acquired for �100. He established Amstrad at the age of 21. (Alan Michael Sugar TRADing).

Two years later, he was producing low-cost hi-fi turntable coverings, and Amstrad was listed on the London Stock Exchange in 1980. The 80s was a golden moment for Sir Alan, with his company's share price tripling in value every year. In 1986, he introduced a low-cost word processor that caught Europe by storm.

In order to keep up with the trends, he now manufactures set-top boxes and personal video recorders. Sir Alan became Chairman of Tottenham Hotspur FC in 1991 and was the club's largest single stakeholder until last year. Sugar sold his Amstrad empire to Sky in July 2007, although he remains Chairman.

Sugar's sister firms, Amsair, which provides business and executive aircraft to a variety of high-profile clients worldwide, and Amsprop, an investment firm he co-owns with his son, Daniel, maintain him in the corporate world, while The Apprentice keeps him in the public spotlight. Sugar was knighted in 2000 for his contributions to business.

He possesses two honorary Doctorates of Science degrees, conferred by City University and Brunel University separately. He supports several organisations, including Great Ormond Street Hospital, the Hackney Empire, and Jewish Care. He has been appointed to the Treasury Industry Team, where he advises Gordon Brown on young enterprise.

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Looking to book Sir Allen Sugar for your next event? As a Entrepreneur, Sir Allen Sugar brings a powerful story and engaging presence to corporate events, conferences, leadership programs, charity galas, and special appearances. Speaking fees for Sir Allen Sugar vary based on event location, type, and duration. Speaker Booking Agency offers transparent pricing and will provide a detailed quote tailored to your event needs. To check availability, request a quote, or learn more about booking Sir Allen Sugar, contact Speaker Booking Agency at 888-752-5831 or submit a booking request.

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