Shawn Coyne Biography

An expert in innovation marketing strategy and organizational effectiveness Shawn Coyne has 25 years of experience in strategic management consulting brand management and business leadership.
Shawn has served as Senior Managing Principal & CAO of Zyman Group an international marketing consulting firm where he supervised the hiring training deployment and performance evaluation of nearly100 consultants; as co-founder and CEO of Connexxia LLC an internet communications company that helped colleges and universities create and manage personalized two-way communications programs with prospective and incoming students and thereby improve their admissions results; as an Associate Principal at McKinsey & Company where he served major clients in the fields of telecommunications consumer electronics banking information services sports management and mass communications; and as a brand manager at Procter & Gamble where he helped grow such iconic brands as Tide Ivory and Safeguard.
Shawn holds a BA with honors from Vanderbilt University and an MBA from Northwestern University's Kellogg Graduate School of Management. He has authored or co-authored articles for The Harvard Business Review Harvard Business Online BusinessWeek.com Executive Journal MWorld and Chief Executive Magazine; has been featured or quoted in such publications as The Wall St. Journal University Business magazine and The Atlanta Business Chronicle; and has appeared on Fox Business News.

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