Sasha StraussSpeaker and Booking Agent Information

Meanwhile, NPR, Forbes, and The Wall Street Journal call him for relevant advice on branding anything from nations to enterprises. Professor Strauss founded his brand management firm, Innovation Protocol, in Downtown Los Angeles with a distinctive and tested viewpoint on how brands should be created and presented.

Every employee has donated 10% of their time since the company's first day in 2006 to charities and non-profits. Innovation Protocol is now a charitable powerhouse, providing millions in non-profit brand development advice globally, with 20 employees in LA, San Francisco, and New York.

For many of the most well-known businesses in the world, like PayPal and Disney, the other 90% of the workforce's time is spent on brand-related activities. Professor Strauss travels so often that he boards 100 commercial flights annually, but he cannot check bags out of fear of missing a connection.

He only eats fruits, nuts, and vegetables while self-feeding while traveling. Still, his favorite vacation activity is eating in the homes of host families from different cultures, where he consumes almost everything that is offered to him.

In his most recent address, "Branding in the New Normal," Professor Strauss describes the seven essential steps for creating enduring brands in the global social, mobile, big data, and 3D printing era. He also narrates the distracted trip of the modern consumer mind.