Ross Honeywill Biography

Dr. Ross Honeywill is an internationally recognized social scientist and business consultant who focuses on consumer value in the marketplace and workplace gender equity. His publications have been published on three continents, with his most recent management book being among Amazon's top 100 business/consumer bestsellers. Dr. Honeywill is an Associate Professor (adjunct) at the Tasmanian School of Business and Economics. His research interests include wanting economics, consumer research, gender equity, and the understanding and implementation of value theory. He is the CEO of the NEO Group and the Director of the Centre for Social Economics, an Australian think tank, and a strategic consultant. He earned his doctorate from the University of Tasmania. His work is mostly used in North America, Australia, and Asia, and he is the creator of the NEO typology, a demographic categorization that provides a unique measure of high-value consumption. Dr. Greer Honeywill, a conceptual artist and writer, lives with him in Tasmania, Australia.

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