Ronald T. Wilcox Biography

Ronald T. Wilcox professor of business administration teaches Marketing Intelligence and Investor Behavior and Imperfect Markets.
His research focused on the marketing of financial services and its interface with public policy has appeared in leading marketing and finance journals such as the Journal of Marketing Research Management Science Marketing Science and the Journal of Business. His research and writing have also appeared in the Wall Street Journal Washington Post BusinessWeek Fortune Forbes and the Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don

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