Ravi Dhar Biography

Ravi Dhar is the George Rogers Clark Professor of Management and Marketing at Yale School of Management and the head of the Center for Customer Insights. He also has a dual appointment as a professor of psychology at Yale University's Department of Psychology. He's a specialist in consumer behavior and branding, marketing management, and marketing strategy, as well as a pioneer in applying psychological insights to consumer decision-making research. His study focuses on investigating fundamental components of the creation of consumer preferences and objectives in order to explain consumer behavior in the marketplace utilizing psychological concepts such as limited self-control and cognitive limits in processing information.

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