Ralph Santana Biography

Ralph Santana is an American business executive currently serving as the Chief Marketing and Communications Officer at Harman International, a subsidiary of Samsung Electronics. Santana oversees the company's global marketing, brand strategy, communications, and public relations in this role. He joined Harman in 2020, bringing over 30 years of marketing and brand-building experience across various industries. Before joining Harman, Santana held several executive positions at PepsiCo, one of the world's leading food and beverage companies. He served as the Global Chief Marketing Officer for PepsiCo Beverages. He was responsible for developing and executing marketing strategies for the company's portfolio of beverage brands, including Pepsi, Gatorade, and Mountain Dew. Santana also served as the Senior Vice President and Chief Marketing Officer for North America Beverages at PepsiCo, overseeing the company's marketing efforts in the United States and Canada. Before his time at PepsiCo, Santana held marketing and brand management roles at companies such as Samsung Electronics and Gillette. He is known for his innovative and consumer-focused approach to marketing. He has received numerous industry awards and recognitions for his work. Santana holds a Bachelor's degree in Business Administration from the University of Puerto Rico and a Master's in Business Administration from Northwestern University's Kellogg School of Management.

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