Peter HubbellSpeaker and Booking Agent Information

BoomAgers has emerged as the go-to authority on marketing to age, collaborating with prestigious global marketers like Procter & Gamble. At the core of BoomAgers' campaigns is Peter's profound understanding that the key to effectively targeting aging consumers lies not in biology but in psychology.

He recognizes that the psychology of aging is inherently irrational and that successful communication requires an authentic and unreasonable approach. Peter and his team thrive in this high-risk landscape, creating impactful marketing strategies that resonate deeply with their target audience. Peter's philosophy and innovative approach are encapsulated in his books.

"Getting Better With Age: Improving Marketing in the Age of Aging," published in 2015 by LID Publishing, serves as a companion to his award-winning debut book, "The Old Rush" (2014). These works offer marketers invaluable inspiration and practical advice for developing world-class marketing programs that tap into the extraordinary value of marketing to age.

Peter's unwavering dedication to understanding aging consumers and his ability to translate that understanding into successful marketing campaigns make him an influential figure in the industry. His work inspires marketers who recognize the immense potential in targeting the aging population and seek guidance to shape their marketing strategies.